Welcome to Petalfolk Everkeep

A small corner of the world where little wonders live, and the magic of childhood is held close.

I’m Sam, mama to four precious little loves, and the heart and hands behind this nostalgic, story rich brand. Inspired daily by the way my children see the world, I create keepsakes, prints, and wearable treasures that honour the fleeting wonder of childhood.

Petalfolk Everkeep is the evolution of Babes + Letters, and the beginning of a new chapter that brings together everything I love most; illustration, storytelling, heirloom craft, and the deep emotion of motherhood. This brand is my love letter to the beauty of everyday magic, the quiet joy of handmade things, and the comfort of traditions that become part of a family's story.

My background in dance, art, sewing and craft has always been a part of how I live and mother. What began as a personal outlet in the early years of raising little ones slowly blossomed into something much more. As a self taught illustrator and designer, I now pour my heart into every product, whether it’s a fairytale inspired banner, a tiny name tag, or a letter from a whimsical friend.

Each piece is made with care, some illustrated by me, and many others built from carefully curated vintage artwork and design elements that reflect the soft, enchanted world I imagine for Petalfolk Everkeep. I’m endlessly inspired by my daughter and three sons, by old books and handwritten letters, by the way tiny hands collect rocks and flowers, and the way childhood feels like a storybook you never want to close.

Thank you for being here and for letting my work become part of your family's memories. I hope you find something in this space that feels like a little piece of forever.

With love,
Sam x